The need to nurture a qualified and engaged workforce to support the growth of your organization has become increasingly important, especially after the last 2 years.  As employers look to find new ways to attract and retain top talent, and job seekers continuously seek for the best workplaces, the BCIM campaign aims to serve both needs. Besides recognizing employers based on the satisfaction and overall engagement of their own employees, the BCIM campaign also provides a platform for companies to benchmark themselves against the rest of the market.